FCB New York

Brand: Pringles

Year: 2025

Pringles is one of the most distinctive and recognizable brands in the entire snacking category. While our mustachioed mascot Mr. P may be insanely familiar, his story and role beyond “a logo on a can” has been minimal. We set out to change that on the world’s biggest stage — the Big Game — by turning the iconic mascot into the Pringles “Pied Piper of Playfulness.”

With a blow in his can and a twitch of his magical mustache, we recruited some of the world’s most notable mustachioed celebrities (along with 20 mustachioed brands who couldn’t resist our call) to unleash mustache mayhem in and around the Big Game.

And just like that, stashes of Pringles took flight. The unforgettable ride landed Pringles in the top 1% most effective ads for the 2025 Big Game and with an 8.4% unit-sales lift vs. the previous year.