FCB New York

Brand: Budweiser

Year: 2025

A horse walks into a bar and walks out a star.

After being the #1 alcoholic brand in the 2024 Super Bowl Ad Meter, we partnered again with Budweiser to bring the Clydesdales to the Big Game. This time focusing on a young foal to tell Budweiser’s brand story of heritage and perseverance. When a keg falls off the back of the hitch on its way to a delivery, our foal leaps into action. He pushes the keg toward town, taking an epic journey to catch up with the rest of the Clydesdales to complete the delivery.

The commercial was an instant hit on the internet, dominating social conversation around the Big Game, trending #5 on YouTube and earning the #1 spot on USA Today’s Ad Meter.